the action or process of innovating.

"innovation is crucial to the continuing success of any organisation"

For a country to keep leading, it needs to keep innovating.

The British Lifestyle Awards recognises this and celebrates and welcomes innovation across lifestyle. A core value which should be central to any forward thinking progressive brand who hope to lead its audience in their pursuit of excellence.


Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse. Winston Churchill

A country which innovates effectively secures its place as a world leader, its sets the pace but also can win the race creating wealth and pride for its inhabitants.