the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way.


The Lifestyle Awards is a forward-thinking awarding body that values the traditions that are synonymous and are the vital ingredients which make up British culture and heritage. 


“There is no creation without tradition; the 'new' is an inflection on a preceding form; novelty is always a variation on the past.” Carlos Fuentes


London moves forward creatively and innovatively, built on a foundation of tradition and the tried and tested. Evolution, not revelation, is what upholds this tradition, whilst embracing the new along this exciting journey.